The co-founder and CMO of Proteus 420 to talk to cannabis insiders about making better decisions through data to mitigate risk and manage loss prevention.
SAN DIEGO, Calif., (July 27, 2023) — Dawne Morris, the Co-founder and CMO of Proteus 420 today announces two upcoming speaking engagements with the International Consulting Business Women’s Association (ICBWA) in Pasadena, California on July 30 and at CannaCon in West Long Beach, California on August 5.
In 2008, Morris co-founded Proteus 420, an online enterprise resource planning (ERP) system for businesses in e-commerce, retail, healthcare, and highly regulated industries, including alcohol and cannabis. Her understanding of business operations and supply chain needs has made her a sought-after industry spokesperson specializing in branding and identity, software, web development and design, human resources, finance and management.
Upcoming Speaking Engagements
- ICBWA: Business Series Masterclass & Awards, Sunday, July 30, 11 a.m. to 4 p.m., Livery Studio in Pasadena, Calif., www.icbwa-ca.org
- CannaCon, Saturday, Aug. 5, 11 a.m., Room 1, Long Beach Convention and Entertainment Center, Long Beach, Calif., www.cannacon.org/seminars/high-level-view-how-to-utilize-technology-to-mitigate-risk-and-manage-loss-prevention
“Data is only useful if know how to use it. When it comes to the cannabis industry, there are a wealth of software solutions available, but understanding how to apply analytics and insights to help a business grow and scale can be overwhelming,” she said.
A 2022 survey by the National Retail Foundation estimates 65% of inventory loss is due to theft, a trend that is expected to continue with the rising cost of goods. Nearly half of the retail respondents also reported an increase in technology spending to combat these threats. In Quarter 1 of 2023, Proteus 420 has seen an uptick in POS software requests, as many dispensary businesses move away from multi-year contracts with required add-ons to providers with tailored strategies and customer-forward relationships.
For information, visit proteus420.com.
About Proteus 420
Established in 2008, Proteus 420 is an online enterprise resource planning (ERP) system for businesses in e-commerce, retail, healthcare, and highly regulated industries, including alcohol and cannabis. Headquartered in San Diego, California, Proteus 420 offers highly regulated industries a single source solution for their business operations. The company was co-founded by tech veterans David and Dawne Morris and consists of a team of successful and experienced programmers, developers, and business professionals. Proteus 420 specializes in customer management, point of sale, inventory management, e-commerce, accounting, document storage, grow management, and driver tracking. The innovative platform also provides built-in, state reporting for compliance with all the major reporting agencies. Proteus 420 is a validated software provider with METRC, and other state reporting systems. For more information, visit Proteus420.com.